Strategic automation for women's and teen footwear

Guapa Loca uses WPP Marketing automations to recover carts, encourage first purchases, and keep customers informed.

Footwear Marketing automation Segmentation Recuperação de carrinho Repurchase Order update

Summary: Reduces manual communication work, increases efficiency in recovering abandoned carts, keeps customers informed during purchase, and creates a cadence for repeat purchases—promoting a smoother, more personalized shopping experience.

A feature connected to the customer's real workflow.

Guapa Loca is an Argentine online store specialized in women's and teen footwear, offering trends in boots, sandals and sneakers with nationwide shipping. The e‑commerce uses the Nuvemshop platform and aims to strengthen customer relationships and optimize sales. Improve communication with customers through automations that recover abandoned carts, encourage first purchases, drive repeat purchases, provide shipping and payment updates, and confirm orders, avoiding generic messages and spam.

Use the automations configured in WPP Marketing to send segmented messages based on customer behavior, such as cart abandonment, initial interest, repurchase after purchase, shipping status, pending payment reminder, and order confirmation.

01 recovers sales opportunities

02 reduces manual work

03 mantem clientes informados

04 creates repurchase cadence

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customers engaged and informed throughout the entire purchase process, recover lost sales opportunities from abandoned carts, and encourage repeat purchases in a competitive women's footwear market. Implementation of WPP Marketing automations that send personalized, segmented messages to specific audiences—such as customers who abandoned carts, new prospects, customers with pending payments, and recent buyers—plus automated updates on shipping and order confirmation.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First-purchase incentive Repurchase with coupon Atualizacao de envio Payment pending Confirmacao de pedido Customer segmentation

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 60

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Payment pending

reminds customers about orders not yet paid

Active automation

Confirmacao de pedido

automatically confirms approved orders

Active automation

Segmentation: use labels to separate audiences and campaigns

Recent use: Cart Recovery: one-time use

Recent use: Order Paid: one-time use

Recent use: Order Shipping: one-time use

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

automatic messages for cart abandonment The company quickly understands where WhatsApp fits into the journey.

first-purchase incentive at the moment of interest This step keeps service, sales, campaign or support connected to the conversation history.

sending coupons for repurchase after purchase This step keeps service, sales, campaign or support connected to the conversation history.

automatic update on shipping and tracking This step keeps service, sales, campaign or support connected to the conversation history.

reminder for pending payment This step keeps service, sales, campaign or support connected to the conversation history.

automatic confirmation of approved order This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation is essential to avoid spam and increase engagement

integrated automation covers the entire customer journey

automatic updates improve the customer experience

personalized messages increase the chance of repurchase

Expand the use of segmentation for personalized mass campaigns, explore new automations for customer evaluation and support, and continuously optimize messages based on consumer behavior and feedback.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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