notifies customers about cancellations and opens the way for support
Active automationAutomated, segmented engagement for footwear customers
Ninashoes uses automations and segmentation to improve communication, support, and repurchase in the footwear segment.
Summary: Reduced manual work in customer service, faster communication about orders, improved customer experience, and creation of a repurchase cadence.
A feature connected to the customer's real workflow.
Ninashoes is an Argentine online store that sells footwear and apparel accessories, offering promotions and online payment. The target audience is consumers interested in footwear and fashion accessories. Improve communication with customers, reduce manual work, inform about order status and encourage repeat purchases with segmented messages.
Use automations for cancellation messages, first-purchase incentives, shipping updates, pending payment reminders, and order confirmations. Segment by tags to send targeted campaigns to audiences like new customers, at-risk customers, and recent buyers, avoiding generic communication or spam.
01
reduction of manual work
02
comunicação personalizada
03
updated order information
04
encouragement to repurchase
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different audiences without generating spam, while keeping customers informed about order status and encouraging repeat purchases. Configure active automations for key moments in the customer journey, combined with precise segmentation for campaigns, ensuring relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation for order cancellation messages
The company quickly understands where WhatsApp fits into the journey.
02
incentivo à primeira compra
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
lembrete de pagamento pendente
This step keeps service, sales, campaign or support connected to the conversation history.
05
automatic order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
06
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation speeds up communication and support
Keeping customers informed increases satisfaction
timely messages encourage repeat purchases
Evaluate the activation of new automations, expand segmentations for specific audiences, and continuously monitor message effectiveness for future adjustments.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.