automatically welcome new customers with message
Active automationAutomation and segmentation for personalized communication at home and decoration
Afago uses WPP Marketing's automation and segmentation to personalize communication and optimize sales in home and decor.
Summary: Improvement in customer experience with automated and personalized communication, reducing manual work for the team, keeping customers informed throughout the purchase process, and creating a more organized repurchase cadence.
A feature connected to the client's real routine.
Afago is an online store that sells products for home and garden, such as chafing dishes, volcanic stone diffusers, aromatic candles, and incense, focused on consumers interested in home decor and aromatization. Automating communication with customers to improve the shopping experience, keep customers informed, and create an efficient repurchase cadence.
Use of automations configured to send automatic welcome messages to new customers, confirmation of approved orders, and shipping updates with tracking. Audience segmentation by tags to avoid generic messages and spam, directing specific campaigns to different customer profiles.
01
Personalized and segmented communication
02
Message automation to reduce manual work
03
Keeping customers informed about orders and shipments
04
Avoids generic communication and spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with online store customers, avoiding generic messages that can be perceived as spam, and ensuring customers are always updated on their orders and shipments. Implementation of WPP Marketing automations for welcome messages, order confirmation, and shipping updates, combined with segmentation by tags to send targeted campaigns to specific audiences, such as new customers and recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Atualização automática de envio com rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags to separate audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Targeted campaigns for specific audiences avoiding spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation improves communication effectiveness
Automação reduz esforço manual e erros
Manter clientes informados aumenta satisfação
Personalized communication avoids negative perception
Expand the use of segmentation for repurchase and review campaigns, explore new automations for customer support, and continue enhancing message personalization to increase engagement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.