recover customers who started a purchase but didn’t finish
Configured time: 60Segmented communication that values comfort and lingerie quality
Estilo Natural Lingerie uses automations and segmentation to improve the shopping experience and build customer loyalty.
Summary: Helps recover sales opportunities, reduces manual work with automatic confirmations and reminders, keeps customers informed about their orders, and creates an effective repurchase cadence by organizing campaigns by segment to avoid spam.
A feature connected to the customer's real workflow.
Manufacture and online sale of lingerie produced in-house in Nova Friburgo-RJ, focused on comfort, quality and excellent finishing, serving women and teenage girls throughout Brazil. Recover sales opportunities, keep customers informed about their orders, and create a repurchase cadence with segmented and personalized communication.
Active automation for recovering abandoned carts, automatic order confirmation, pending payment reminders, shipping updates, and repurchase messages with coupons, plus targeted mass campaigns segmented by tags that avoid generic communication or spam.
01
recuperação de carrinho abandonado
02
automatic order confirmation
03
pending payment reminders
04
atualização de envio e rastreamento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication for different customer profiles, avoiding generic messages that can be ignored, while recovering lost sales from abandoned carts and encouraging repeat purchases. Implement specific automations for each stage of the customer journey, combined with segmented campaigns using tags, which allow you to send targeted, relevant messages to each audience, improving engagement and the shopping experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
re-engage customers after purchase with return incentives
Configured time: 21keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Order Paid: heavy use
Recent use: Order Completed: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation to recover customers who abandoned cart
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic messages to confirm orders and remind about payments
This step keeps service, sales, campaign or support connected to the conversation history.
05
Updates sent to notify shipment status
This step keeps service, sales, campaign or support connected to the conversation history.
06
Targeted mass campaigns by tags for different audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Sending coupons to encourage repeat purchases after a purchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automation reduces manual work and speeds up communication
Personalized messages help build customer loyalty
Integration with ecommerce platform simplifies order management
Expand the use of segmentation for new promotional campaigns, enhance message personalization, and explore new automations for customer support and post-purchase follow-up.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.