Keep the customer informed about shipping and tracking
Active automationKeeping customers informed with smart auto-sending automation
Cogite uses automation to update customers about shipments, ensuring a quick and efficient experience.
Summary: Reduces team manual work, increases transparency for customers, and improves the shopping experience with efficient and timely communication.
A feature connected to the client's real routine.
Pioneering online store in exclusive literary fashion offering high-quality literary-themed T-shirts, facilitating quick payment and delivery for literature and fashion enthusiasts. Keep customers informed about shipping status and order tracking, ensuring transparency and satisfaction.
Active automation that sends automatic messages to customers with updates on order shipping, integrating with the e-commerce platform for accurate and real-time information.
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mantém clientes informados
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reduces manual work
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Improve shopping experience
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automated and integrated communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure Cogite customers receive clear and quick information about order shipments, avoiding doubts and excessive manual contact. Implementation of shipment update automation via WPP Marketing, integrated with the e-commerce system, for automatic messages with status and tracking.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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integration with e-commerce platform
The company quickly understands where WhatsApp fits into the journey.
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automatic shipping update messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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personalized and timely communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
importance of automated post-sale communication
benefits of system integration for agility
enhancement of customer experience with clear information
Evaluate the activation of other automations such as cart recovery and order confirmation to expand automated and segmented communication with customers.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.