welcomes new customers with an automatic message
Active automationAutomation and segmentation for passionate football fans
Official shop for exclusive products uses automations and segmentation to engage fans and recover sales.
Summary: Helps recover sales opportunities, reduces manual work with automations, keeps customers informed, and creates repurchase cadence and targeted engagement.
A feature connected to the customer's real workflow.
Soidolos is an official store that sells licensed and exclusive products from Brazil’s biggest football clubs, focused on passionate fans and collectors seeking shirts, accessories and signed framed pieces. Keep customers informed, engaged and recover sales opportunities through personalized, segmented communication.
Use automations for welcome messages, order confirmations and cancellations, and abandoned cart recovery. Mass campaigns are sent with segmentation by tags that identify audiences such as new customers, at-risk customers, inactive users and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
avoid generic communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a passionate, diverse audience while keeping communication relevant and avoiding overload from generic messages, and recover lost sales from cart abandonment. Implement automations configured for different moments in the customer journey and use advanced segmentation for mass campaigns, ensuring targeted, timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Welcome: one-time use
Recent use: Cart Recovery: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
message automation for order welcome, confirmation and cancellation
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic abandoned cart recovery
This step keeps service, sales, campaign or support connected to the conversation history.
05
campanhas em massa com segmentação por etiquetas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
envio de mensagens direcionadas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
07
integração com plataforma de ecommerce para dados em tempo real
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents spam and increases relevance
automation reduces manual effort and increases efficiency
personalized communication improves engagement
ecommerce integration is essential for accurate automations
Enhance segmentations and personalizations to further increase campaign relevance and explore new automated support features to improve the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.