welcomes new customers with an automatic message
Active automation · with mediaMotorbull enhances customer relationships through segmentation and automation
Motorbull uses automation and segmentation to communicate advanced engine protection and keep customers engaged.
Summary: The program helps recover contact opportunities, keeps customers informed about advanced engine protection, organizes campaigns by segment, and reduces manual effort in communication, promoting greater engagement and loyalty.
A feature connected to the customer's real workflow.
Motorbull offers advanced protection for automotive engines using German technology, focusing on extending service life and reducing maintenance and friction. Its audience includes vehicle owners, industries and mechanical workshops. The company operates in the auto parts and accessories segment with a strong digital presence via Wix e-commerce. Establish efficient, personalized communication with different audiences, welcome new customers and strengthen relationships to increase loyalty and encourage repeat purchases.
Use automation to automatically send welcome messages to new customers, and run targeted mass campaigns based on tags that identify audiences such as new customers, at-risk, inactive, recent buyers and top customers, avoiding generic messages and spam.
01
automated onboarding of new customers
02
comunicação segmentada e personalizada
03
reduction of manual work
04
evita spam e mensagens genéricas
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant, personalized communication for different audiences without generating spam, while automating relationship management to reduce manual work and increase campaign effectiveness. Implement automation for welcome messages and segmented campaigns via WPP Marketing, using tags to separate audiences and tailor content according to customer profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automation sends welcome message automatically to new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
mass campaigns are segmented by tags that identify different profiles
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
messages are tailored for audiences such as new customers, at‑risk customers, inactive customers and top customers
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with the Wix platform makes managing and sending communications easier
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância das mensagens
automação reduz esforço manual e melhora experiência do cliente
use of labels allows flexibility and organization in campaigns
respecting privacy and avoiding spam is essential to maintain trust
Expand the use of automations for abandoned cart messages, repurchase and review prompts, as well as integrate support for personalized service and scale targeted campaigns as new customer profiles emerge.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.