automatically welcome new customers with message
Active automation · with mediumMotorbull enhances customer relationships through segmentation and automation
Motorbull uses automation and segmentation to communicate advanced motor protection and keep customers engaged.
Summary: The program helps recover contact opportunities, keeps customers informed about advanced motor protection, organizes campaigns by segment, and reduces manual effort in communication, promoting greater engagement and loyalty.
A feature connected to the client's real routine.
Motorbull offers advanced protection for automotive engines with German technology, focusing on extending lifespan and reducing maintenance and friction. Its audience includes vehicle owners, industries, and mechanical workshops. The company operates in the auto parts and accessories segment with a strong digital presence via Wix e-commerce. Establishing efficient and personalized communication with different audiences, welcoming new customers, and strengthening relationships to increase loyalty and encourage repurchase.
Use of automation for automatic sending of welcome messages to new customers, as well as mass campaigns segmented by tags that identify audiences such as new customers, at risk, inactive, recent buyers, and best customers, avoiding generic messages and spam.
01
Automated reception of new customers
02
comunicação segmentada e personalizada
03
Reduction of manual work
04
evita spam e mensagens genéricas
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and personalized communication for different audiences without generating spam, in addition to automating relationships to reduce manual work and increase campaign effectiveness. Implementation of automation for welcome messages and segmented campaigns via WPP Marketing, using tags to separate audiences and adjust content according to customer profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automation automatically sends a welcome message to new customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
mass campaigns are segmented by tags that identify different profiles
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
messages are adapted for audiences such as new customers, at risk, inactive, and best customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
integration with Wix platform facilitates management and dispatch of communications
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância das mensagens
automação reduz esforço manual e melhora experiência do cliente
use of tags allows flexibility and organization in campaigns
respecting privacy and avoiding spam is essential to maintain trust
Expand the use of automations for abandoned cart messages, repurchase, and review, as well as integrate support for personalized service and expand segmented campaigns according to new customer profiles.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.