recover customers who started a purchase but didn’t finish
Configured time: 30Efficient abandoned cart recovery with smart segmentation
Estética En Línea uses automation to recover customers who abandoned their cart, maintaining segmented and effective communication.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their carts, and creates segmented communication that respects privacy and audience interest.
A feature connected to the customer's real workflow.
Leading online store for professional beauty products in Argentina, offering equipment, cosmetics, and accessories with multiple payment and shipping methods nationwide. Target audience includes beauty professionals, salons, and consumers of professional beauty products. Recover customers who started a purchase but didn’t complete it, increasing conversion chances without generating invasive or generic communication.
Active automation that sends segmented messages to customers who abandoned their cart after a configured time, using tags to separate audiences and personalize communication.
01
Recovery of lost sales
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Melhora na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales from cart abandonment without overwhelming customers with generic or intrusive messages, maintaining personalized and segmented communication. Implementation of WPP Marketing's abandoned cart recovery automation, configured to send timely, segmented messages using tags to identify and separate distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identification of customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of segmented messages after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
Uso de etiquetas para segmentar públicos e personalizar mensagens
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automação reduz esforço manual e aumenta eficiência
Timely messages increase recovery chances
Integração com e-commerce é essencial para dados precisos
Expand the use of segmentation to other marketing campaigns, such as repurchase and review requests, and explore additional integrations to improve the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.