automatically welcome new customers with message
Active automation · with mediumIntelligent segmentation and automation for elegant semi-jewels
4you Store uses WPP Marketing for welcome automation and segmented campaigns that value their distinct audiences.
Summary: Improves campaign organization by segment, reduces manual work through automations, maintains informed clients, and creates sequences for repurchase and loyalty.
A feature connected to the client's real routine.
Online store selling gold-plated semi-jewels, 925 silver, and women’s accessories with delivery across Brazil, focused on women interested in elegant accessories. Welcomes new customers with automated messages and runs targeted campaigns for different profiles, avoiding generic communication and spam.
Use automation for sending welcome messages to new customers and for mass campaigns segmented by tags identifying audiences like new customers, at-risk customers, inactive customers, recent buyers, and top clients.
01
Automation of welcome messages
02
Detailed segmentation for mass campaigns
03
Redução de trabalho manual
04
Personalized and relevant communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective and personalized communication for different customer groups in a competitive semi-jewel market, avoiding the sending of generic messages perceived as spam. Adopt the WPP Marketing platform to set up welcome automations and segmented campaigns using tags to identify and separate audiences, ensuring relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Audience identification via tags
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Envio automático de mensagens de boas-vindas para novos clientes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Segmented mass campaign dispatch for specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integration with e-commerce platform for data updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents generic communication and enhances engagement
Automation reduces manual effort and maintains contact cadence
Tags are essential for organizing audiences and campaigns
Integration with e-commerce facilitates customer updates and management
Expand the use of automations to include abandoned cart messages, re-purchase, and review requests, as well as explore additional integrations for support and payment.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.