Segmented communication that enhances the customer experience

Qe&sh Store uses automations and segmentation to engage women's fashion customers with personalized messages.

Fashion & accessories Automação Segmentation Segmented campaigns WPP Marketing E-commerce

Summary: Improved customer engagement by delivering relevant messages, reduced manual work for the team through automations, keeping customers informed, and creating a communication cadence that follows the purchase journey in a segmented and efficient way.

A feature connected to the customer's real workflow.

Qe&sh Store is an online women's fashion shop focused on dresses, sets and casual everyday wear for the modern woman seeking style and comfort. The store offers progressive discounts and wants to maintain efficient, segmented communication with its audience. Engage customers at different stages of the purchase journey, from welcoming new customers to recovering abandoned carts, encouraging first purchases and automatically confirming orders.

Use automations configured in WPP Marketing to send welcome messages to new customers, recover abandoned carts, encourage first purchases at moments of interest, and confirm approved orders. Campaigns are segmented by tags that separate audiences such as new customers, at-risk, inactive, and recent buyers, avoiding generic communications and spam.

01 recuperação de oportunidades de venda

02 redução do trabalho manual com automações

03 comunicação segmentada e personalizada

04 customer maintenance informed during the journey

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain a close, efficient relationship with customers in a competitive online fashion market by avoiding generic messages that may be perceived as spam and ensuring customers receive information relevant to their purchase moment. Implement automations via WPP Marketing for personalized, segmented messages integrated with the store's Wix system, ensuring appropriate communication for each audience and moment, such as welcome messages, cart recovery, purchase encouragement, and order confirmation.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Recuperacao de carrinho abandonado First-purchase incentive Confirmacao de pedido Customer segmentation

Welcome for new customers

welcomes new customers with an automatic message

Configured time: 0

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Configured time: 0

Confirmacao de pedido

automatically confirms approved orders

Configured time: 0

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

automatic sending of welcome message to new customers The company quickly understands where WhatsApp fits into the journey.

abandoned cart recovery with automated messages This step keeps service, sales, campaign or support connected to the conversation history.

first-purchase incentive at the customer's moment of interest This step keeps service, sales, campaign or support connected to the conversation history.

automatic confirmation of approved orders This step keeps service, sales, campaign or support connected to the conversation history.

audience segmentation by tags for targeted campaigns This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation is essential to avoid spam and increase relevance

automação reduz trabalho manual e aumenta eficiência

integration with e-commerce platform makes communication easier

mensagens personalizadas melhoram o relacionamento com o cliente

Expand the use of segmentation to include repurchase and review campaigns, and explore additional automated support features to further enhance the customer experience.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

Começar agora