asks for a review after the purchase experience
Configured time: 15Segmented communication that values the experience of the solar woman
SIDE B uses automations and segmentation to improve communication and engagement with customers of comfy, timeless fashion.
Summary: Operational improvement in recovering sales opportunities, reduction of manual work in communication, increased customer engagement with relevant messages, and creation of a repurchase cadence aligned with the audience profile.
A feature connected to the customer's real workflow.
Women's fashion brand offering comfortable, timeless and stylish clothing for sunny-spirited women, focusing on pieces such as dresses, jumpsuits, pants, shorts, skirts, blouses, croppeds and beach accessories. The brand prioritizes a practical shopping experience, with free shipping above a certain value, fast delivery and easy exchanges. Personalize communication for different audiences, recover potential sales, encourage repeat purchases and keep customers informed throughout the entire buying process.
Use of automations configured for abandoned cart recovery, post-purchase review requests, repurchase incentives with coupon, and shipping updates. Segmentation is done by tags that identify audiences such as new customers, at-risk, inactive, recent buyers, and best customers, avoiding generic messages or spam.
01
Abandoned cart recovery
02
Solicitação automática de avaliação pós-compra
03
Repurchase incentive with coupons
04
Automatic shipping status update
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure communication is relevant and personalized for different customer profiles, avoiding generic messages and increasing engagement and loyalty in a competitive women's fashion market. Implement WPP Marketing automations to send segmented messages, recover abandoned carts, request reviews, encourage repurchases, and keep customers informed about shipping, all based on tags that organize audiences according to behavior and profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60re-engage customers after purchase with return incentives
Configured time: 60keeps the customer informed about shipping and tracking
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Shipping: recurring use
Recent use: Review Request: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Tag-based segmentation to define specific audiences
The company quickly understands where WhatsApp fits into the journey.
02
Sending automatic messages based on customer behavior
This step keeps service, sales, campaign or support connected to the conversation history.
03
Recover potential sales via abandoned cart messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Post-purchase review request for engagement
This step keeps service, sales, campaign or support connected to the conversation history.
05
Repurchase incentive with coupons sent automatically
This step keeps service, sales, campaign or support connected to the conversation history.
06
Continuous customer updates on order status
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automação reduz esforço manual e melhora eficiência
Messages at the right time help recover sales
Personalized incentives boost repeat purchases
Further enhance campaign targeting and personalization, explore new automations for support and post-sale, and continuously monitor the customer experience for strategic adjustments.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.