welcomes new customers with an automatic message
Active automationSegmented messaging and automations that strengthen the shopping experience
Cherry Boop uses automations and segmentation to engage women and girls with modest fashion.
Summary: Improved abandoned cart recovery, increased engagement through targeted messages, reduced manual work with automations, and strengthened relationships with customers who value modest fashion.
A feature connected to the customer's real workflow.
Online store focused on modest TZNIUT clothing for women and girls, offering items such as skirts, dresses, blouses and t-shirts, with installment payment options and free shipping. Engage new and existing customers, recover abandoned carts, encourage repeat purchases and keep customers informed throughout the entire buying process.
Use of automations configured for welcome messages, abandoned cart recovery, review requests, shipping updates, pending payment reminders, and repurchase incentives with a coupon. Mass campaigns are sent with tagging-based segmentation to avoid generic communication.
01
Recovery of sales opportunities
02
Reduction of manual work with automations
03
Comunicação segmentada e relevante
04
Keep the customer informed throughout the purchase process
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close relationship with a specific audience seeking modest fashion by avoiding generic messages and maximizing engagement and repeat purchases. Implement customized automations and segmented campaigns via WPP Marketing integrated with the e‑commerce platform, ensuring relevant and timely communication for different audiences such as new customers, at‑risk customers, and recent purchasers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60re-engage customers after purchase with return incentives
Configured time: 60keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for welcomes, cart recovery, reviews, shipping updates, payment reminders, and repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for sending targeted mass campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Integration with e-commerce platform for data and action synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
06
Sending targeted messages to audiences such as new customers, at-risk customers, and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves engagement
Integrated automation reduces errors and manual work
Keeping the customer informed is essential for satisfaction and loyalty
Campaigns with personalized incentives encourage repeat purchases
Further refine targeting for specific campaigns, explore new automations for customer retention, and expand the use of personalized incentives to increase repurchase frequency.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.