welcomes new customers with an automatic message
Active automation · with mediaSmart segmentation and automation for elegant semi-jewelry
4you Store uses WPP Marketing for welcome automation and segmented campaigns that engage its distinct audiences.
Summary: Improved campaign organization by segment, reduced manual work with automations, keeping customers informed, and creating a cadence for repurchase and loyalty.
A feature connected to the customer's real workflow.
Online store selling gold-plated and sterling silver 925 semi-jewelry and women's accessories with delivery across Brazil, focused on women interested in elegant accessories. Greet new customers with automated messages and run segmented campaigns for different profiles, avoiding generic communication and spam.
Use automation to send welcome messages to new customers and run targeted mass blasts segmented by tags identifying audiences such as new customers, at-risk customers, inactive customers, recent buyers and best customers.
01
Welcome message automation
02
Detailed targeting for mass campaigns
03
Redução de trabalho manual
04
Personalized, relevant communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective, personalized communication for different customer groups in a competitive semi-jewelry market, avoiding sending generic messages that may be perceived as spam. Adopt the WPP Marketing platform to set up welcome automations and segmented campaigns, using tags to identify and separate audiences, ensuring relevant and timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Audience identification via labels
This step keeps service, sales, campaign or support connected to the conversation history.
04
Envio automático de mensagens de boas-vindas para novos clientes
This step keeps service, sales, campaign or support connected to the conversation history.
05
Segmented bulk campaign blasts to specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Integration with e-commerce platform for data updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves engagement
Automation reduces manual effort and keeps contact cadence
Labels are essential for organizing audiences and campaigns
E-commerce integration makes updating and managing customers easier
Expand usage of automations to include abandoned cart, repurchase and review messages, and explore additional integrations for support and payment.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.