automatically confirms approved orders
Active automationSegmented communication and automation for digital molds
Laryssa Santos uses order confirmation automation and targeted campaigns for digital molds.
Summary: Operational improvement in customer communication, reduction of manual work with automatic confirmations, better organization of campaigns by segment, and keeping the customer informed and engaged.
A feature connected to the customer's real workflow.
Laryssa Santos is an online store that offers digital sewing patterns for garments in various sizes, with immediate download, organized files and support for questions. Its target audience includes people who sew, dressmakers, fashion enthusiasts and professionals or hobbyists in the field. Ensure customers receive automatic order confirmations and maintain efficient, segmented communication for different groups, avoiding generic messages and increasing the relevance of campaigns.
Through the WPP Marketing platform, the store uses active order confirmation automation to notify customers as soon as their orders are approved. It also runs mass campaigns with tag-based segmentation that classifies audiences such as new customers, at-risk customers, inactive customers, recent buyers and top customers.
01
automatic order confirmation
02
targeted and relevant communication
03
reduction of manual work
04
avoid generic messages and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed about their orders and send relevant communications to different profiles, avoiding generic messages that could be considered spam or irrelevant. Implement order confirmation automation for immediate communication and use segmented campaigns with tags to send specific messages to distinct audiences, optimizing relationships and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
active automation automatically confirms approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
mass campaigns use tag-based segmentation
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
envio de mensagens específicas para públicos distintos
This step keeps service, sales, campaign or support connected to the conversation history.
06
integration with e-commerce platform for synced data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
automation reduces manual effort and increases agility
segmentation avoids generic communication and improves engagement
Knowing your audience enables more effective campaigns
system integration between systems is essential for smooth operation
Assess enabling other automations, such as welcome messages and first-purchase incentives, to deepen relationships; improve segmentation and personalization in campaigns; monitor qualitative results for continuous adjustments.
Want to apply WPP Marketing to your company's WhatsApp?
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