Automatically confirm approved orders
Active automationSegmented communication and automation for digital molds
Laryssa Santos uses order confirmation automation and segmented campaigns for digital molds.
Summary: Operational improvement in customer communication, reduction of manual work with automatic confirmations, better campaign organization by segment, and keeping the customer informed and engaged.
A feature connected to the client's real routine.
Laryssa Santos is an online store offering digital clothing molds in various sizes, with immediate download, organized files, and support for inquiries. Its target audience includes sewers, dressmakers, fashion enthusiasts, and industry professionals or hobbyists. Ensuring clients receive automatic order confirmations and maintaining efficient, segmented communication for different groups, avoiding generic messages and increasing campaign relevance.
Through the WPP Marketing platform, the store employs active order confirmation automation to inform customers as soon as their orders are approved. Additionally, it runs mass campaigns with segmentation based on tags classifying audiences, such as new customers, at-risk customers, inactive customers, recent buyers, and top clients.
01
Automatic order confirmation
02
segmented and relevant communication
03
Reduction of manual work
04
avoids generic messages and spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed about their orders and send relevant communications for different profiles, avoiding generic messages that could be considered spam or irrelevant. Implementation of order confirmation automation for immediate communication and segmented campaigns with tags to send specific messages to distinct audiences, optimizing relationships and engagement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Active automation for automatically confirming approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns use segmentation by tags
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
envio de mensagens específicas para públicos distintos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for synchronized data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation reduces manual effort and increases agility
segmentation avoids generic communication and improves engagement
Knowing your audience enables more effective campaigns
System integration is essential for smooth operation
Evaluate the activation of other automations, such as welcome messages and incentives for first purchase, to expand relationships; improve segmentation and personalization in campaigns; monitor qualitative results for continuous adjustments.
Want to implement WPP Marketing on your company's WhatsApp?
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