recover customers who started a purchase but didn’t finish
Configured time: 40Automation and segmentation to strengthen relationships with women's fashion customers
Kala.Baza uses WPP Marketing automations and segmentation to recover carts and notify customers.
Summary: Reduction of manual work in managing communication, operational recovery of sales opportunities, keeping customers informed about their orders, and efficient organization of campaigns by segment, promoting greater engagement and loyalty.
A feature connected to the customer's real workflow.
Kala.Baza is an Argentine brand focused on women's fashion and lingerie, offering conveniences such as interest-free installments, discounts for bank transfers and free shipping above a specified amount. The company uses the Nuvemshop platform for its e-commerce. Recover customers who abandoned their cart, keep customers informed about order shipments and run targeted campaigns for different profiles, avoiding generic messages and spam.
Active abandoned cart recovery automation that sends messages to customers who haven't completed their purchase within 40 minutes; shipping update automation to keep the customer informed about order status and tracking; mass campaigns with tag-based segmentation to reach specific audiences, such as new, inactive, and top customers.
01
Abandoned cart recovery
02
Automatic shipping and tracking update
03
Segmented and personalized communication
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication relevant and personalized for different customer profiles, recover lost sales due to cart abandonment, and efficiently inform customers about their orders — all without sending generic messages or spam. Implement specific automations for cart recovery and shipping updates, as well as segmented campaigns that use tags to separate audiences and target appropriate messages, ensuring personalized and effective communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Cart Recovery: recurring use
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends messages to customers who abandoned their cart within 40 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic update keeps customer informed about order status
This step keeps service, sales, campaign or support connected to the conversation history.
05
Targeted mass campaigns use tags to send specific messages
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Segmentation enables tailored communication for audiences such as new, inactive, and top customers
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Segmentation is essential to avoid generic communication and spam
Automation reduces manual work and increases efficiency
Keeping customers informed about orders improves the shopping experience
Segmented campaigns strengthen relationships with different customer profiles
Expand the use of segmentation for new promotional campaigns, explore additional WPP Marketing features for evaluation and support, and enhance repurchase cadence with personalized messages for different customer stages.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.