welcomes new customers with an automatic message
Active automationSegmented communication and automations for efficiency and a better experience
B M Metal Mart uses automations and segmentation to inform customers and organize campaigns.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, organizes campaigns by segment, and prevents generic communication.
A feature connected to the customer's real workflow.
B M Metal Mart Hyderabad is a store focused on kitchenware, appliances, and home cleaning and organization products, serving mainly local customers in Hyderabad and Secunderabad with fast delivery. The e‑commerce site is built on the Wix platform. Improve the customer experience through automated and segmented communication, keeping customers informed about orders and deliveries while avoiding generic messages and spam.
Use automations to send automatic messages for welcome, order confirmation, shipping update and cancellation, combined with tag-based segmentation to separate audiences such as new customers, at-risk customers and recent buyers, ensuring relevant and personalized messages.
01
comunicação personalizada
02
reduction of manual work
03
real-time order information
04
avoid generic messages and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for diverse customer profiles by avoiding spam and keeping customers informed at every stage of order and delivery. Implement automations for key messages and use tag-based segmentation to target specific campaigns to distinct audiences, optimizing contact and reducing manual work.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Order Canceled: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for welcomes, confirmation, shipping and cancellation
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending relevant messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation increases message relevance
automation reduces manual effort and errors
Keeping the customer informed improves the purchasing experience
preventing spam preserves brand image
Expand the use of targeted campaigns for specific promotions, evaluate new automations for repurchase and support, and deepen integrations to improve the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.