recover customers who started a purchase but didn’t finish
Configured time: 60 · with mediaSegmented communication that keeps customers informed and recovers sales
Slim Plus uses automations and segmentation to improve communication and sales of supplements.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates an efficient repurchase cadence.
A feature connected to the customer's real workflow.
Official store selling dietary supplements, focused on Lipo Plus Original, offering quality products, fast shipping and secure purchase, primarily serving people interested in health, nutrition and wellness. Improve customer relationships through automated, segmented messages, recovering sales opportunities and keeping the customer informed throughout the entire purchase process.
Use automations to recover abandoned carts, update shipping, and send reminders for pending payments, as well as targeted mass campaigns segmented by tags that identify audiences such as new customers, at-risk customers, and recent buyers.
01
recuperação de carrinhos abandonados
02
automatic shipping update
03
lembrete de pagamento pendente
04
targeted campaigns that avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive relevant communications at the right time to increase conversion without overwhelming them with generic or intrusive messages. Implement cart recovery automations, shipping updates and pending payment reminders, plus targeted campaigns that use tags to organize audiences and direct specific messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Order Completed: heavy use
Recent use: Cart Recovery: high usage
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automation sends messages to customers who abandoned cart after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic updates keep customer informed about shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
05
reminders are sent for orders with pending payment
This step keeps service, sales, campaign or support connected to the conversation history.
06
mass campaigns are segmented by tags for distinct audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
integração com plataforma de e-commerce para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
Keeping customers informed during the purchasing process is essential for satisfaction
Using labels makes it easier to organize and target campaigns
Expand the use of active automations, such as welcome messages and order confirmations, and explore repurchase campaigns with coupons to increase engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.