recovers customers who started but did not complete a purchase
Configured time: 60Effective segmentation for personalized communication with TEA families
Loja do Autista uses segmentation and automation to improve the shopping experience for families with children on the autism spectrum.
Summary: Helps recover sales opportunities, keeps customers informed and engaged, reduces manual work for the team, and organizes campaigns by specific segments.
A feature connected to the client's real routine.
Online store dedicated to offering accessories, toys, and products for the quality of life of children with autism spectrum disorder (ASD), serving atypical families with conveniences such as free shipping and installment plans. Recover customers who started purchases but did not complete them, as well as maintain segmented communication to avoid generic messages and spam.
Use of automation configured to send cart recovery messages after a set period, combined with segmentation by tags to target specific campaigns to audiences such as new customers, at-risk customers, or recent buyers.
01
recuperação de carrinho abandonado
02
comunicação segmentada e personalizada
03
manual work reduction
04
improves shopping experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Serve a specialized niche with relevant communication, avoiding generic messages that do not consider the specific needs of families with children with ASD. Implementation of automation for abandoned cart recovery and use of segmentation by tags to send targeted messages, ensuring efficient and respectful communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends messages after configured time for abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
segmentation by tags identifies specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
campaigns are targeted to segmented audiences avoiding spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
facilitates relevant communication for TEA customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential for effective communication in specialized niches
automation reduces manual effort and increases efficiency
avoiding generic messages improves brand perception
understanding the audience allows creating more relevant campaigns
Expand the use of segmentation to include repurchase and review campaigns, as well as integrate personalized support to strengthen relationships with the served families.
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