notifies customers about cancellations and opens the way for support
Active automationSegmented communication that enhances relationships with swimwear customers
Brisah uses automations and segmentation to engage swimwear customers, optimizing sales and support.
Summary: Reduction of manual communication work, improved customer relationships through relevant automated messages, organization of campaigns by segments, and encouragement of repurchases.
A feature connected to the customer's real workflow.
Brisah is an online store specializing in women's fashion, focused on bikinis, accessories and apparel, selling exclusively online to women interested in beachwear. Improve customer relationships through automated, segmented messages, avoiding generic communications and encouraging repeat purchases.
Use automations for order confirmation, shipping updates, abandoned cart recovery, order cancellation and repurchase incentives with coupons, plus tagging-based segmentation to send targeted campaigns to different audiences.
01
recovers sales opportunities
02
reduces manual communication work
03
mantém clientes informados sobre pedidos e envios
04
cria cadência de recompra com incentivos
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with customers, avoiding generic messages that may be perceived as spam, and encourage repeat purchases in a competitive online swimwear market. Implement message automations for different stages of the customer journey, combined with tag-based segmentation to target specific campaigns, optimizing engagement and the customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 1re-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of messages at stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of coupons to encourage repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
04
cancellation and order status alerts
This step keeps service, sales, campaign or support connected to the conversation history.
05
abandoned cart recovery to recover sales
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é essencial para evitar comunicação genérica
automation makes continuous, personalized engagement easier
relevant messages increase customer engagement
e-commerce platform integration optimizes processes
Assess the activation of new automations, such as welcome messages, and expand the use of segmented mass campaigns to further strengthen relationships with different audiences.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.