recovers customers who started but did not complete a purchase
Configured time: 60Cart recovery and segmentation for personalized communication
Purefarm uses WPP Marketing to recover abandoned carts and segment audiences, avoiding generic messages and enhancing the customer experience.
Summary: Reducing manual work in campaign management, increasing the chances of sales recovery, and maintaining a communication cadence that respects customer interests.
A feature connected to the client's real routine.
Purefarm is an Argentine online store focused on health products, supplements, and wellness, which uses the Nuvemshop platform for direct-to-consumer sales. Recover customers who started a purchase but did not complete it, as well as segment the audience to avoid generic communications and increase message effectiveness.
Using automation to send personalized cart recovery messages after a configured time, combined with audience segmentation into tags that identify new customers, at-risk customers, inactive customers, recent buyers, and top customers.
01
recover sales opportunities with abandoned carts
02
evita comunicação genérica e spam
03
personalizes messages by segment
04
reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and maintain segmented communication to avoid bothering customers with generic or irrelevant messages. Implementation of abandoned cart recovery automation by WPP Marketing, with segmentation based on tags to personalize messages according to the customer's profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
identificação automática de carrinhos abandonados
The company quickly understands where WhatsApp fits into the journey.
02
sending personalized messages after a configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
segmentação do público por etiquetas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation improves the relevance of communications
automation reduces manual effort and increases efficiency
recovering carts is essential to increase sales
maintaining an appropriate cadence prevents customer fatigue
Expand the use of segmentation to other repurchase and review campaigns, as well as explore additional integrations to enhance support and customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.