welcomes new customers with an automatic message
Active automationSegmented communication and automations that elevate the customer experience
Farolli Joias uses automations and segmentation to improve communication and retain customers of 18k gold jewelry.
Summary: Farolli Joias was able to organize its campaigns by segment, keep customers informed throughout the entire purchasing process, reduce the team’s manual work, and create more relevant communication that helps recover opportunities and build customer loyalty.
A feature connected to the customer's real workflow.
Farolli Joias is a jewelry store specializing in 18k gold jewelry direct from the factory, offering rings, wedding bands, earrings, bracelets, pendants and accessories such as glasses and watches. Its target audience is consumers of luxury jewelry and accessories, interested in 18k gold products and customers looking for graduation rings and wedding bands. Improve communication with customers, automate order confirmations and updates, and segment campaigns to avoid generic messages or spam, increasing relevance and engagement.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and shipping updates with tracking. Campaigns are segmented by tags that separate audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers, ensuring personalized and efficient communication.
01
automação de mensagens para confirmação e atualização de pedidos
02
comunicação segmentada para evitar spam
03
reduction of manual work
04
melhoria na experiência do cliente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, ensuring each receives relevant messages without being overloaded with spam, while automating processes to reduce manual work. Implement automations for welcomes, order confirmations and shipping updates, and segment the audience with tags for targeted campaigns, using WPP Marketing features integrated with the e-commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of confirmation for approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipment update with tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
integração com plataforma de e-commerce para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz trabalho manual e agiliza atendimento
keeping customers informed improves the shopping experience
audience-organized campaigns make management and results easier
Expand the use of automations for abandoned cart and repurchase messages, and also explore reviews and automated support to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
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