automatically welcome new customers with message
Active automationSegmented communication and automations that enhance the customer experience
Farolli Jewelry uses automation and segmentation to improve communication and build customer loyalty for 18k gold jewelry.
Summary: Farolli Jewelry managed to organize its campaigns by segment, keep customers informed throughout the entire purchase process, reduce manual work for the team, and create more relevant communication that helps recover opportunities and build customer loyalty.
A feature connected to the client's real routine.
Farolli Jewelry is a jewelry store specializing in 18k gold jewelry straight from the factory, offering rings, wedding bands, earrings, bracelets, pendants, and accessories such as glasses and watches. Its target audience includes consumers of luxury jewelry and accessories, interested in 18k gold products, and customers seeking graduation rings and wedding bands. Improve communication with customers, automate order confirmations and updates, and segment campaigns to avoid generic messages or spam, increasing relevance and engagement.
Uses automation to send welcome messages to new customers, automatic confirmations of approved orders, and shipping updates with tracking. Campaigns are segmented by tags that separate audiences such as new customers, at-risk customers, inactive, recent buyers, and top customers, ensuring personalized and efficient communication.
01
automação de mensagens para confirmação e atualização de pedidos
02
comunicação segmentada para evitar spam
03
Reduction of manual work
04
melhoria na experiência do cliente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles, ensuring each receives relevant messages without overwhelming with spam, in addition to automating processes to reduce manual work. Implementation of automations for welcomes, order confirmations, and shipping updates, as well as audience segmentation by tags for targeted campaigns, using WPP Marketing features integrated with the e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Welcome automation for new customers.
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of approved order confirmations
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic shipping updates with tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
audience segmentation by tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
integração com plataforma de e-commerce para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz trabalho manual e agiliza atendimento
keeping the customer informed improves the purchase experience
campaigns organized by audience facilitate management and results
Expand the use of automations for abandoned cart messages and re-purchase, as well as explore reviews and automated support to further enhance the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.