Segmented communication for fans with smart campaigns

Sports fashion store uses segmentation and bulk messaging to engage fans without generating spam.

Fashion and accessories Mass campaigns Segmentation Personalized communication WPP Marketing E-commerce

Summary: Helps keep customers informed about news and promotions, reduces the risk of irrelevant communication, organizes campaigns by segment, and improves engagement with the target audience.

A feature connected to the client's real routine.

Arquibancada 07 is an online store specializing in sports fashion, especially jerseys of national teams, European teams, and retro selections, offering online payment and free shipping to the Southeast region. Engages different profiles of fans and customers with relevant messages, avoiding generic communication or spam.

Use of tags to segment audiences such as new customers, at-risk customers, inactive, recent buyers, and best customers, sending personalized mass campaigns to each group.

01 Personalized communication

02 Spam reduction

03 Engajamento segmentado

04 Campaign organization

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain relevant and personalized communication for different customer profiles, avoiding generic messages that can be perceived as spam. Implementation of mass campaigns with segmentation via WPP Marketing, using tags to organize audiences and direct specific messages to each segment.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Audience tag segmentation Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Sending targeted mass campaigns for each segment Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Occasional use to avoid message overload The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integration with e-commerce platform for updated data The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation prevents generic communication and improves acceptance

Targeted campaigns maintain interest without tiring the customer

Integration with e-commerce facilitates customization and management

Knowing the audience profile is essential for campaign success

Expand the use of automations for abandoned cart and repurchase messages, as well as integrating reviews and support to enhance the customer experience.

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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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