welcomes new customers with an automatic message
Active automationIntegrated automation for engagement and football jersey repurchase
Multifut Store uses automations and segmentation to improve communication and encourage repeat purchases.
Summary: Reduce manual work, recover sales opportunities, improve customer communication, and create a repurchase cadence while keeping customers informed and engaged.
A feature connected to the customer's real workflow.
Online store specializing in high-quality football jerseys, offering customization and installment options, serving fans and collectors. Improve customer relationships, recover potential sales, and encourage repeat purchases in a segmented and automated way.
Use automations for welcome messages, abandoned cart recovery, order confirmation and updates, payment reminders, and repurchase incentives with coupons — all segmented for specific audiences.
01
Abandoned cart recovery
02
Personalized and segmented communication
03
Reactivation of repurchase with incentive
04
Automated information about orders and payments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a competitive market while avoiding mass, impersonal communication that can lead to low effectiveness. Implement automations configured for different moments in the customer journey, with tagging-based segmentation to send specific messages to distinct audiences, integrated with the e-commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 20re-engage customers after purchase with return incentives
Configured time: 60keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Welcome: heavy use
Recent use: Order Paid: heavy use
Recent use: Cart Recovery: high usage
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Recuperação automática de carrinhos abandonados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic order confirmation and updates
This step keeps service, sales, campaign or support connected to the conversation history.
04
Lembrete automático para pagamentos pendentes
This step keeps service, sales, campaign or support connected to the conversation history.
05
Sending coupons to encourage segmented repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita spam e aumenta relevância das mensagens
Automation reduces manual effort and improves the customer experience
Right-time communication helps recover sales
Personalization strengthens relationships and encourages loyalty
Enhance segmentations and explore new automations to increase engagement and loyalty, while continuously monitoring campaign effectiveness.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.