welcomes new customers with an automatic message
Active automationIntelligent automation that strengthens relationships with handmade cosmetics customers
Bella Manuela uses automations and segmentation to engage handcrafted cosmetics customers with personalized messages.
Summary: Reduction of manual work in communications, increased engagement through relevant messages for each segment, recovery of sales opportunities and keeping customers informed throughout the entire purchase process.
A feature connected to the customer's real workflow.
Online store offering handcrafted accessories and cosmetics, focusing on organic, high-quality products at affordable prices, serving consumers interested in natural cosmetics and handmade accessories. Strengthen customer relationships through personalized communication, increase conversion rate by recovering abandoned carts, and keep customers informed about their orders.
Use automations to send welcome messages to new customers, recover abandoned carts, confirm orders, and provide shipping updates. Tag-based segmentation enables targeted messaging to specific audiences, preventing spam and generic communication.
01
recovers sales opportunities
02
reduz trabalho manual na comunicação
03
keeps customers informed about orders and shipping
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, avoiding generic messages that could be perceived as spam, while recovering sales opportunities and keeping customers informed throughout the purchase process. Implement automations configured to welcome new customers, recover abandoned carts, confirm orders and provide shipping updates, combined with tag-based segmentation to target specific campaigns to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
recover abandoned carts with automated messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatically confirm orders after approval
This step keeps service, sales, campaign or support connected to the conversation history.
04
updates customers about shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
05
segment audiences by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation integrates relationship stages, from first contact to post-sale
personalized messages strengthen customer trust and relationships
use of multiple automations improves operational efficiency
Explore targeted mass campaigns for audiences such as at-risk and inactive customers, and implement additional features like repurchase and review messages to deepen relationships and increase loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.