engages the customer at the moment they show interest
Active automationTargeted automation for engagement and high performance in HR
Recrute RH uses automation and segmentation to improve talent management and customer engagement.
Summary: Improved campaign organization by segment, reduced manual work with automated sending, keeping the customer informed and creating an engagement cadence that supports high performance in talent management.
A feature connected to the customer's real workflow.
HR consulting focused on 9Box performance assessments, individual development plans, and retention strategies for high performance, serving companies and HR managers seeking to improve talent management. Engage potential clients at the initial point of interest, encouraging the first commercial interaction and strengthening relationships with segmented audiences.
Use automation to send personalized messages encouraging first-time purchases, with segmentation based on tags that identify different customer profiles, avoiding generic communication or spam.
01
Engajamento personalizado
02
Redução de trabalho manual
03
Comunicação segmentada e relevante
04
Improved campaign management
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Move beyond HR's traditional bureaucratic image by promoting strategic people management that drives business growth, and engage customers with personalized messages without producing generic content or spam. Implement automation to incentivize first purchases with segmentation via tags, enabling targeted, relevant communication for each audience, plus integration with the Wix platform to simplify management.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Audience segmentation via tags
The company quickly understands where WhatsApp fits into the journey.
02
Automated sending of incentive messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with Wix platform for management
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted communication to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Monitoring and adjustments according to customer responses
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Importância da segmentação para evitar comunicação genérica
Automação reduz esforço manual e aumenta eficiência
Technological integration simplifies program management
Comunicação personalizada fortalece relacionamento
Expand the use of automations to other stages of the customer lifecycle, such as repurchase and support messages, and also explore targeted mass campaigns to further strengthen relationships and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.