Stimulates the customer when they show interest
Active automationSegmented automation for engagement and high performance in HR
Recrute RH uses automation and segmentation to improve talent management and customer engagement.
Summary: Improvement in campaign organization by segment, reduction of manual work with automated sending, keeping the client informed, and creating an engagement cadence that supports high performance in talent management.
A feature connected to the client's real routine.
HR consulting focused on 9Box performance evaluation, individual development plans, and retention strategies for high performance, serving companies and HR managers seeking to improve talent management. Engage potential clients at the initial interest moment, stimulating the first commercial interaction and strengthening relationships with segmented audiences.
Use of automation to send personalized incentive messages for the first purchase, with segmentation based on tags that identify different customer profiles, avoiding generic communication or spam.
01
Engajamento personalizado
02
Redução de trabalho manual
03
Comunicação segmentada e relevante
04
Campaign management improvement
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Overcome the traditional view of HR as a bureaucratic area, promoting strategic people management that contributes to business growth, and engage clients in a personalized way without generating generic messages or spam. Implementation of automation for first purchase incentives with segmentation via tags, enabling targeted and relevant communication for each audience, as well as integration with the Wix platform to facilitate management.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Audience segmentation via tags
The company quickly understands where WhatsApp fits into the journey.
02
Automated sending of incentive messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with Wix platform for management
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Targeted communication to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Monitoring and adjustments based on customer responses
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Importância da segmentação para evitar comunicação genérica
Automação reduz esforço manual e aumenta eficiência
Technological integration facilitates program management
Comunicação personalizada fortalece relacionamento
Expand the use of automation to other stages of the customer cycle, such as repurchase and support messages, as well as exploring segmented mass campaigns to further strengthen relationships and retention.
Want to implement WPP Marketing on your company's WhatsApp?
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