recover customers who started a purchase but didn’t finish
Configured time: 60Cart recovery and segmentation for effective communication
Milartes Stencil uses automation to recover customers and segmentation for targeted campaigns.
Summary: Helps recover sales opportunities, reduces manual work with automatic sends, keeps customers informed and engaged, and organizes campaigns by segment for greater effectiveness.
A feature connected to the customer's real workflow.
Milartes Stencil is an Argentine company that designs and manufactures stencils for crafts, baking, and home decoration, and also sells related products such as paints, brushes, and accessories. It operates via e-commerce with nationwide shipping and offers discounts for wholesale purchases. Recover customers who started the purchase process but did not complete it, and maintain segmented communication to avoid spam and generic messages.
Automation configured to send abandoned cart recovery messages after a set time, combined with tag-based segmentation that classifies different audiences such as new customers, inactive users, and recent purchasers for targeted campaigns.
01
Recovery of customers who abandoned the cart
02
Comunicação personalizada por segmento
03
Reduce manual work with automations
04
Improved customer engagement
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid sending generic messages that may be perceived as spam, while maintaining customer engagement with relevant communication. Implement abandoned cart recovery automation and use tag-based segmentation to send specific messages to distinct audiences, ensuring greater relevance and efficiency in communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages to customers who abandoned their cart after the configured time
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Evita mensagens genéricas e spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Personalized messages keep customers engaged
Integration between systems streamlines processes
Expand the use of segmentation for mass campaigns, explore other available automations for repurchase and review, and continue improving communication personalization.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.