automatically welcome new customers with message
Active automationIntegrated automation for segmented and efficient communication
Ctba.Shop uses automation and segmentation to improve communication and customer experience.
Summary: Reduction of manual work in communication, keeping customers informed throughout the entire purchase journey, and organizing campaigns by specific segments, which contributes to greater engagement and satisfaction.
A feature connected to the client's real routine.
Ctba.Shop is a marketplace that offers a wide variety of imported and domestic products, including accessories, health, beauty, home, electronics, fashion, sports, and pet shop, serving consumers throughout Brazil via the Nuvemshop platform. Improve communication with customers, keeping them informed and engaged, as well as organizing segmented campaigns for different audiences, avoiding generic communications and spam.
Message automation to welcome new customers, confirm orders, and update on shipping, integrated with the Nuvemshop platform. Use of segmentation by tags to separate audiences such as new customers, at-risk customers, inactive customers, and recent buyers, enabling targeted and relevant campaigns.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Ongoing updates on shipping and tracking
04
Segmented communication that avoids spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage efficient communication in a marketplace with a wide variety of categories and diverse audiences, avoiding spam and keeping the customer always informed and engaged. Implementation of automations for greetings, order confirmation, and shipping updates, as well as segmentation by tags for targeted campaigns, ensuring relevant and organized communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Update shipping status to keep customers informed
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by tags to separate audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Targeted campaigns for specific audiences avoiding generic communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation reduces manual work and increases efficiency
Segmentação é essencial para evitar spam e melhorar engajamento
Keeping customers informed throughout the journey strengthens relationships
Organized campaigns by audience generate more relevant communication
Expand the use of segmentation to include repurchase and review campaigns, as well as explore additional integrations for support and abandoned cart messages.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.