automatically welcome new customers with message
Active automationVertiqo optimizes communication and engagement with automation and intelligent segmentation
Vertiqo uses automation and segmentation to improve customer experience and communication.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, creates relevant communication cadence, and reduces manual work in message management.
A feature connected to the client's real routine.
Vertiqo is an online store focused on fashion and accessories, offering promotions such as free shipping and discounts, aiming to improve the shopping experience and customer relationship. The program seeks to automate communication with customers at different stages of the journey, increase recovery of abandoned carts, confirm orders, and keep customers informed about shipping, as well as segment the audience for targeted campaigns.
Configured automations include welcome messages for new customers, recovery of abandoned carts after 60 minutes, automatic confirmation of approved orders, and updates on shipping and tracking. Campaigns use segmentation with tags to avoid generic communication and spam.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Personalized messages by segment
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Improve engagement and customer experience by reducing cart abandonment and avoiding generic messages that can be perceived as spam. Implement automations for critical steps in the purchase journey and use segmentation via tags to send personalized campaigns, ensuring targeted and relevant messages for each audience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends a welcome message to new clients
The company quickly understands where WhatsApp fits into the journey.
02
Recovery of abandoned carts occurs after 60 minutes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Approved orders receive automatic confirmation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Customers are kept informed with shipping updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Campaigns use segmentation via tags to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz esforço manual e agiliza comunicação
Timely messages increase chances of sales recovery
Keeping customers informed builds trust and satisfaction
Expand the use of segmentation for mass campaigns, explore new automations for repurchase and review, and integrate feedback to improve customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.