Montañita enhances customer relationships through targeted campaigns and personalized messages

Montañita uses WPP Marketing for targeted campaigns and automated messages, highlighting handcrafted jewelry and sustainability.

Jewelry and semi-jewelry Mass campaigns Segmentation Sustainability Personalized communication WPP Marketing

Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about news and promotions, and creates an organized repurchase cadence by segment.

A feature connected to the customer's real workflow.

Montañita is an online store specializing in handmade jewelry with Baltic amber and natural stones, emphasizing conscious design, sustainability and positive energy. Its target audience is consumers seeking artisanal jewelry and sustainable products. Strengthen customer relationships through personalized communication, avoiding generic messages and spam, and create a repurchase cadence for segmented audiences.

Use mass campaigns with tag-based segmentation that separates audiences such as new customers, at-risk customers, inactive customers, recent buyers and top customers. Send tailored messages to each segment aligned with the customer's profile and behavior.

01 comunicação personalizada

02 prevents sending spam

03 segmented engagement

04 repurchase cadence

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain audience engagement in a handcrafted, sustainable jewelry segment by avoiding generic messages that may be perceived as spam and ensuring customers receive relevant, personalized information. Implement mass campaigns with detailed segmentation via WPP Marketing, which lets you organize audiences by tags and send specific messages to each group, keeping customers informed and encouraging repeat purchases.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: heavy use

Recent use: Cart Created: one-time use

Recent use: Welcome: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

segmentation by tags to differentiate audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

sending personalized mass campaigns for each segment Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

use of targeted messages to drive repeat purchases and engagement This step keeps service, sales, campaign or support connected to the conversation history.

organizing campaigns according to customer profile and behavior Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Next steps for setup.

segmentation prevents generic communication and improves message relevance

customized campaigns strengthen the customer relationship

use of automated tools reduces manual effort

Valuing a sustainable positioning adds value to communication

Evaluate enabling automations for welcome messages, order confirmation, and shipping updates to expand use of WPP Marketing features and further improve the customer experience.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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