Montanita enhances customer relationships through segmented campaigns and personalized messages
Montañita uses WPP Marketing for segmented campaigns and automated messages, highlighting handcrafted jewelry and sustainability.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about news and promotions, and creates an organized repurchase cycle by segment.
A feature connected to the client's real routine.
Montanita is an online store specializing in handcrafted jewelry made with Baltic amber and natural stones, emphasizing conscious design, sustainability, and positive energy. Its target audience is consumers seeking artisanal and sustainable jewelry. Strengthen customer relationships through personalized communication, avoiding generic messages and spam, and create a repurchase cadence for segmented audiences.
Use of mass campaigns with segmentation by tags that differentiate audiences such as new customers, at-risk customers, inactive customers, recent buyers, and top customers. Sending specific messages to each segment, aligned with customer profile and behavior.
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain audience engagement in a segment of handcrafted and sustainable jewelry, avoiding generic messages that can be perceived as spam and ensuring customers receive relevant and personalized information. Implementation of mass campaigns with detailed segmentation via WPP Marketing, allowing organization of audiences by tags and sending specific messages to each group, keeping customers informed and encouraging repurchase.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
Recent use: Cart Created: one-time use
Recent use: Welcome: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
Next steps in the setup.
Segmentation avoids generic communication and improves message relevance
Personalized campaigns strengthen the bond with the customer
Use of automated tools reduces manual effort
Valuing sustainable positioning adds value to communication
Evaluate the activation of automations for greetings, order confirmation, and shipment updates, expanding the use of WPP Marketing resources to further enhance the customer experience.
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