asks for a review after the purchase experience
Configured time: 15Automation and segmentation for personalized communication in jewelry and semi-jewelry
Orla uses cart recovery and review automations, with targeted campaigns for jewelry customers.
Summary: Helps recover sales opportunities, reduces manual work for the marketing team, keeps customers informed, and creates an efficient cadence for repurchase and product reviews.
A feature connected to the customer's real workflow.
Orla is an online store that sells jewelry and fashion jewelry, including earrings, necklaces, rings, bracelets, and bangles, serving consumers interested in fashion accessories. The company operates through an e-commerce platform and seeks to strengthen customer relationships and increase sales conversion. Recover customers who abandoned their carts, request reviews after purchase, and engage different audience segments to avoid generic communication and increase campaign effectiveness.
Automations are used to send abandoned cart recovery messages after a configured time and to request product reviews following the purchase experience. Mass campaigns are segmented by tags that identify audiences such as new customers, inactive users, and recent buyers, avoiding spam and increasing the relevance of communication.
01
Abandoned cart recovery
02
Automated review request
03
Segmented and personalized communication
04
Redução de trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic messages, while recovering lost sales from abandoned carts and encouraging reviews to strengthen your brand reputation. Implementation of WPP Marketing's cart recovery and review request automations, combined with targeted mass campaigns by audience to deliver relevant, timely messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends message to customers who abandoned their cart after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
04
Review request is sent after purchase experience
This step keeps service, sales, campaign or support connected to the conversation history.
05
Mass campaigns are segmented by tags that identify customer profiles
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Messages are personalized by segment to increase relevance
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and increase engagement
Automation reduces manual work and improves campaign efficiency
Requesting reviews strengthens brand reputation and trust
Combining automations with targeted campaigns creates an effective communication cadence
Expand the use of segmentation to include new audience criteria, test new automations for support and repurchase, and continue improving campaign personalization to increase engagement.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.