recovers customers who started but did not complete a purchase
Configured time: 60Cart recovery and segmentation for efficient communication
Milartes Stencil uses automation to retake customers and segmentation for targeted campaigns.
Summary: Helps recover sales opportunities, reduces manual work with automatic sends, keeps customers informed and interested, and organizes campaigns by segment for greater effectiveness.
A feature connected to the client's real routine.
Milartes Stencil is an Argentine company that designs and manufactures stencils for crafts, baking, and home decor, as well as selling related products such as paints, brushes, and accessories. It operates via e-commerce with national shipping and offers discounts for wholesale purchases. Recover customers who started the purchase process but did not complete it, in addition to maintaining segmented communication to avoid spam and generic messages.
Automation configured to send abandoned cart recovery messages after a set time, combined with segmentation by tags that classify different audiences such as new customers, inactive customers, and recent buyers, for targeted campaigns.
01
Recovery of customers who abandoned the cart
02
Comunicação personalizada por segmento
03
Reducing manual work with automations
04
Improved customer engagement
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and avoid sending generic messages that can be perceived as spam, maintaining customer engagement with relevant communication. Implementation of abandoned cart recovery automation and use of tag-based segmentation to send specific messages to different audiences, ensuring greater relevance and efficiency in communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends messages to customers who abandoned their cart after a configured time
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Evita mensagens genéricas e spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz esforço manual e aumenta eficiência
Personalized messages keep customers engaged
System integration facilitates processes
Expand the use of segmentation for mass campaigns, explore other available automations for re-purchase and review, and continue enhancing communication personalization.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.