welcomes new customers with an automatic message
Active automationSegmented communication that highlights handcrafted exclusivity
Nobre Tapetes De Couro uses automations and segmentation to engage customers with personalized messages and maintain a premium experience.
Summary: Helps recover sales opportunities, reduces manual communication work, keeps customers informed about their orders, and creates a repurchase cadence aligned with the brand's premium profile.
A feature connected to the customer's real workflow.
Handcrafted production and sale of genuine leather rugs and hides, with a premium regional appeal, focused on consumers interested in interior decoration and artisanal home products. Engage customers with personalized messages, recover incomplete sales, provide order status updates and encourage repeat purchases, while maintaining the brand's premium experience.
Use automations configured to welcome new customers, recover abandoned carts, encourage first purchases, confirm orders, and provide shipping updates. Segmentation prevents generic communication by targeting messages to specific audiences, such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
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Abandoned cart recovery
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Personalized and segmented communication
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Message flow automation from welcome to order confirmation
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Reduction of manual work in communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close, personalized relationship with customers in a handcrafted, premium segment, avoiding generic communications that could diminish the exclusivity of the products. Implement intelligent automations and careful segmentation via WPP Marketing, which enables sending specific messages to distinct audiences, ensuring relevance and engagement without overloading customers with spam.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Welcome: recurring use
Recent use: Order Paid: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Message automation for different moments of the purchase cycle
The company quickly understands where WhatsApp fits into the journey.
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Tag-based segmentation to send specific messages to distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
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Integration with ecommerce platform for automatic status updates
This step keeps service, sales, campaign or support connected to the conversation history.
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Sending welcome messages, cart recovery, purchase incentives, order confirmation and shipping updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves engagement
Automation reduces manual effort and increases communication consistency
Maintaining a premium, handcrafted tone in communication strengthens the brand
Ecommerce integration is essential for efficient automations
Expand the use of targeting for mass campaigns with even more detailed audiences, explore new automations for support and evaluation, and continuously monitor the customer experience for fine-tuning communication.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.