recovers customers who started but did not complete a purchase
Active automationTargeted communication that strengthens the relationship with bariatric clients
Bari Nutrition uses automation and segmentation to nurture bariatric clients with relevant and timely messages.
Summary: Helps recover sales opportunities with abandoned cart messages, keeps clients informed about order status, and creates a segmented communication cadence that enhances relationships and encourages repurchase.
A feature connected to the client's real routine.
Bari Nutrition develops specific dietary supplements for men and women with bariatric procedures, focusing on multivitamins with bioavailable nutrients for post-bariatric surgery nutrition. Strengthens relationships with bariatric clients, increases sales conversion, and keeps clients informed throughout the purchase and post-purchase process.
Use automations to recover abandoned carts, confirm orders, and update shipping, combined with audience segmentation for personalized messaging based on client profile and behavior.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
Creates a segmented communication cadence
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective and personalized communication with a specific audience of bariatric clients, avoiding generic messages that could be ignored or marked as spam. Implementation of message automations integrated with e-commerce, with segmentation based on tags to direct campaigns and messages according to client profiles and behaviors.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation of messages for abandoned cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic order confirmation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
automatic shipping update
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Audience segmentation by tags
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Sending personalized messages based on profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents generic communication and spam
Automation optimizes the communication process
Relevant messages increase engagement
Integration with e-commerce facilitates management
Expand the use of automations to include incentives for first purchase and review requests, as well as explore segmented campaigns to further increase engagement and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.