recover customers who started a purchase but didn’t finish
Active automationSegmented communication that strengthens the relationship with bariatric patients
Bari Nutrition uses automations and segmentation to nurture bariatric customers with relevant, timely messages.
Summary: Helps recover sales opportunities with abandoned cart messages, keeps customers informed about order status, and creates a segmented communication cadence that strengthens relationships and encourages repeat purchases.
A feature connected to the customer's real workflow.
Bari Nutrition develops dietary supplements specifically for bariatric men and women, focusing on multivitamins with bioavailable nutrients for post-bariatric surgery nutrition. Strengthen relationships with bariatric customers, increase sales conversion, and keep customers informed during the purchase and post-purchase process.
Use automations for abandoned cart recovery, order confirmation and shipping updates, combined with audience segmentation to send personalized messages based on customer profile and behavior.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
create segmented communication cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective, personalized communication with a specific audience of bariatric patients, avoiding generic messages that may be ignored or marked as spam. Implement message automations integrated with the ecommerce platform, using tag-based segmentation to target campaigns and messages according to customers’ profiles and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart message automation
The company quickly understands where WhatsApp fits into the journey.
02
automatic order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic shipping update
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation by tags
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending personalized messages according to profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation optimizes the communication process
relevant messages increase engagement
ecommerce integration simplifies management
Expand the use of automations to include first-purchase incentives and review requests, and explore targeted campaigns to further boost engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.