welcomes new customers with an automatic message
Active automationAutomation for continuous engagement and information for Vanilla Store customer
Vanilla Store uses automations to welcome customers, recover carts, and информ customers efficiently.
Summary: Reduction of manual work, increased efficiency in customer communication, recovery of sales opportunities, and keeping the customer informed throughout the entire purchase and delivery process.
A feature connected to the customer's real workflow.
Vanilla Store is an online women's fashion shop offering stylish, elegant looks for modern women seeking wardrobe staples, with fast delivery and a no-exchanges-or-returns policy on promotions. Improve customer relationships through automated messages that welcome new customers, recover abandoned carts, confirm orders, and provide shipping updates, ensuring a smoother, more informative shopping experience.
Through the WPP Marketing platform, Vanilla Store uses configured automations to send welcome messages to new customers, re-engage customers who abandoned their cart, automatically confirm approved orders, and keep customers informed about shipment status and product tracking.
01
recepção automática de novos clientes
02
recuperação de carrinho abandonado
03
automatic order confirmation
04
constant updates on shipping and tracking
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized contact with customers at different stages of the purchasing journey, preventing lost sales from cart abandonment and reducing manual communication work. Implement automations that send segmented, automated messages to different audiences—such as new customers and shoppers who abandoned their carts—as well as confirmations and updates that keep the customer informed without requiring constant manual intervention.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic recovery of customers who abandoned the cart
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending shipping status updates and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
integrated automation reduces need for manual communication
Keeping customers informed increases confidence in their purchase
cart recovery prevents loss of potential sales
customized automated messages improve engagement
Assess the feasibility of implementing segmentation for mass campaigns and explore additional repurchase and review features to further strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.