automatically welcome new customers with message
Active automationAutomation for continuous engagement and information for Vanilla Store clients
Vanilla Store uses automations to greet, recover carts, and efficiently inform customers.
Summary: Reduces manual work, increases efficiency in client communication, recovers sales opportunities, and maintains informed customers throughout the purchase and delivery process.
A feature connected to the client's real routine.
Vanilla Store is an online women’s fashion store offering stylish and elegant looks for modern women seeking versatile pieces, with quick delivery and a no-returns or exchanges policy during promotions. Improves customer relationship through automated messages that welcome new customers, recover abandoned carts, confirm orders, and update on shipping, ensuring a smoother and more informative shopping experience.
Through the WPP Marketing platform, Vanilla Store uses automations configured to send welcome messages to new customers, recover abandoned carts, automatically confirm approved orders, and keep customers informed about shipping status and tracking.
01
recepção automática de novos clientes
02
recuperação de carrinho abandonado
03
Automatic order confirmation
04
Constant updates on shipping and tracking
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized contact with customers at different stages of the purchase journey, avoiding revenue loss from cart abandonment and reducing manual communication work. Implementation of automations that send segmented, automatic messages to different audiences, such as new customers and cart abandoners, including confirmations and updates that keep customers informed without constant manual intervention.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Active automationKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic recovery of customers who abandoned their cart
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Sending updates on shipping status and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Integrated automation reduces the need for manual communication
Keeping customers informed increases confidence in the purchase
Cart recovery prevents potential sales loss
Personalized automatic messages improve engagement
Evaluate the possibility of implementing segmentation for bulk campaigns and explore additional repurchase and evaluation features to further strengthen customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.