welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the pet-friendly experience
Cãomigo uses automations and segmentation to engage pet owners during trips and pet‑friendly events.
Summary: Improved organization of campaigns by segment, greater communication efficiency, reduced manual work, and keeping customers informed and engaged throughout the entire buying journey.
A feature connected to the customer's real workflow.
Cãomigo is a Brazilian platform focused on pet-friendly tourism, offering trips, outings and exclusive events for pet owners seeking safe and joyful experiences alongside their animals. Keep customers informed, engaged and encourage repeat purchases through personalized communication and automations that follow the purchase lifecycle.
Use automations configured for welcome messages, abandoned cart recovery, shipping updates, pending payment reminders, and order confirmation. Mass campaigns are sent with tag-based segmentation for specific audiences such as new customers, at-risk customers, inactive users, and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage a diverse audience of pet owners interested in tourism and events by keeping communications relevant and avoiding generic messages that may be ignored or marked as spam. Implement message automations that guide the customer from welcome through order confirmation, plus mass campaigns segmented by tags that organize audiences according to behavior and profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
Recent use: Order Completed: one-time use
Recent use: Order Shipping: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
message automation for welcome, abandoned cart, shipping update, pending payment and order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
04
mass campaigns with tag-based segmentation for specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
integration with Wix platform for data and order synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
a segmentação evita comunicação genérica e aumenta a relevância das mensagens
automação integrada reduz esforço manual e melhora a experiência do cliente
Keeping the customer informed throughout the entire journey strengthens the relationship
Further enhance targeting based on behavioral data and explore new automations for support and post-event evaluation, expanding the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.