recover customers who started a purchase but didn’t finish
Configured time: 60Strategic automation for personalized digital invites
Invyt uses WPP Marketing automations to recover carts, encourage first purchases, and drive repeat purchases of video invitations.
Summary: Invyt improved recovery of sales opportunities, reduced manual work in customer follow-up, kept customers informed about their orders, and created an efficient repurchase cadence, strengthening relationships and loyalty.
A feature connected to the customer's real workflow.
Invyt is an Indian online platform that offers personalized video invitations for various occasions such as weddings, birthdays, and parties. The target audience is people organizing social events, engaged couples, birthday hosts, and party planners looking for a creative and fast solution to create digital invitations. Improve customer experience and increase conversions through automations that recover abandoned carts, encourage first purchases, confirm orders, and stimulate repeat purchases with coupons.
Use automations configured in WPP Marketing to send targeted messages to specific audiences, such as customers who abandoned their cart, new leads, recent purchasers, and active customers, ensuring personalized and relevant communication without creating spam.
01
abandoned cart recovery
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first-purchase incentive
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automatic order confirmation
04
repurchase incentive with coupon
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customer engagement in a competitive digital market, preventing lost sales from abandoned carts and encouraging repurchases without overwhelming customers with generic messages. Implementation of WPP Marketing automations that act at critical points in the customer journey, with precise segmentation to send relevant messages at the right time, plus integration with Wix for automatic order confirmation.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0re-engage customers after purchase with return incentives
Configured time: 7automatically confirms approved orders
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends message to customers who abandoned cart after 60 minutes
The company quickly understands where WhatsApp fits into the journey.
02
instant incentive for new prospects at the moment of interest
This step keeps service, sales, campaign or support connected to the conversation history.
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automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
send coupon to encourage repeat purchase 7 days after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
05
use of tags to segment audiences and personalize messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and increases relevance
integrated automation reduces manual effort and improves efficiency
messages at the right time boost engagement and conversion
ecommerce platform integration is essential for operational flow
Expand the use of segmentations for personalized mass campaigns, explore new automations for customer support, and integrate feedback to continuously improve the user experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.