welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen relationships with industrial customers
Asenix uses automations and segmentation to keep industrial customers informed and strengthen sales.
Summary: Reduced manual work in communications, better organization of campaigns by segment, keeping customers informed about orders and shipments, and strengthening relationships with industrial and institutional clients.
A feature connected to the customer's real workflow.
Asenix manufactures and distributes cleaning and disinfection products for industrial and institutional use, serving companies, restaurants, and other establishments in Colombia. The company seeks to strengthen customer relationships through efficient, segmented communication, avoiding generic messages and optimizing support. Keep customers informed about their orders and updates, welcome new customers with greeting messages, and automatically confirm approved orders — all while preventing generic communication and spam.
Use automations configured to send automatic welcome messages to new customers, shipping updates and tracking, and automatic order confirmations. Additionally, campaigns are segmented by tags that separate specific audiences, ensuring each customer receives relevant communication.
01
Redução de trabalho manual
02
Comunicação segmentada e relevante
03
Keeping customers informed
04
Strengthening customer relationships
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, segmented communication with industrial and institutional customers to avoid generic messages, improve service, and strengthen relationships by keeping customers informed about their orders and status. Implement automations for welcome messages, order confirmations, and shipping updates, combined with tagging-based segmentation for targeted campaigns, using WPP Marketing features integrated with Wix ecommerce.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automação reduz esforço manual e aumenta eficiência
Keeping customers informed strengthens trust
Targeted campaigns improve the relevance of communication
Expand the use of segmentation to include targeted repurchase and review campaigns, and integrate support messages to further improve the customer experience.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.