recovers customers who started but did not complete a purchase
Configured time: 60Abandoned cart recovery and segmented communication for household utility customers
Tuttofeno uses automation to recover abandoned carts and segmentation to prevent spam, keeping customers engaged.
Summary: Reducing manual work in sales recovery, maintaining customer interest through segmented messages, and efficient organization of marketing campaigns.
A feature connected to the client's real routine.
Tuttofeno is an Argentine online store that sells products for organization, cleaning, and household utilities, focused on domestic consumers interested in keeping their home organized and clean. Recover customers who started purchases but did not complete them and avoid generic communication through efficient segmentation, increasing engagement and conversion.
Automation configured to send abandoned cart recovery messages after a set time, as well as segment audiences using tags for targeted campaigns.
01
recovers customers who abandoned the cart
02
evita comunicação genérica e spam
03
mantém clientes informados e engajados
04
reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and prevent loss of customer interest due to generic and irrelevant communications. Implementation of abandoned cart recovery automation and use of tag segmentation to send personalized and relevant messages to different customer groups.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic message sending for abandoned carts after configured time
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation facilitates sales recovery without constant manual effort
segmentation improves message relevance and prevents customer fatigue
integration with e-commerce is essential for accurate data and effective actions
Evaluate the inclusion of new automations for repurchase and support, expand segmentation for seasonal campaigns, and explore additional integrations to enrich communication.
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