recover customers who started a purchase but didn’t finish
Active automation · with mediaSmart segmentation and automations to improve the shopping experience on UseTF
UseTF uses automations and segmentation to recover carts, confirm orders, and remind about payments.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their orders, and creates more relevant, segmented communication.
A feature connected to the customer's real workflow.
Online women's fashion store selling clothing, bikinis and crochet pieces, with seasonal collections and conveniences like free shipping, installments and easy returns. Target audience is women interested in fashion and online clothing shoppers. Improve communication with customers, increase sales recovery and keep buyers informed throughout the purchase process.
Use automations configured to recover customers who abandoned their cart, remind about pending payments, and confirm approved orders. Segment by tags to avoid generic messages and spam, sending specific messages to different groups such as new customers, at-risk, inactive, and recent buyers.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Lembretes de pagamento pendente
04
Segmented and personalized communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized contact with customers at different stages of the buying journey without generating generic messages or spam, and recover lost sales from abandoned carts or pending payments. Implement WPP Marketing automations for abandoned cart recovery, payment reminders and order confirmations, plus tag-based segmentation to send targeted messages according to the customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation to recover customers who abandoned the cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
03
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for sending targeted messages
This step keeps service, sales, campaign or support connected to the conversation history.
05
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automação reduz esforço manual da equipe
Manter o cliente informado melhora a experiência de compra
Recovering abandoned carts is essential for sales
Assess activating other automations such as welcome messages and shipping updates, and explore segmented mass campaigns to increase engagement and repeat purchases.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.