notifies customers about cancellations and opens the way for support
Active automationSegmented communication and automations that ensure quality in support and sales
Sagiv Baking uses automations and segmented campaigns to optimize sales and keep customers informed.
Summary: Operational improvement in communication management, reduction of manual work, increased efficiency in recovering sales and keeping customers informed and engaged, creating an organized and segmented repurchase cadence.
A feature connected to the customer's real workflow.
Sagiv Baking is an Israeli company that produces high-quality frozen pizza doughs and bakery products for home and commercial use, focused on delivering convenience without sacrificing professional quality. Improve communication with customers, reduce cart abandonment, keep customers informed about orders and shipments, and avoid generic messaging through segmentation.
Use automations for order cancellation, abandoned cart recovery, shipping updates and order confirmation, plus mass campaigns with segmentation for specific audiences, avoiding spam and generic messages.
01
Recovery of sales opportunities
02
Reduce manual work in communication
03
Keeping customers informed about order status
04
Segmented communication that avoids spam and generic messages
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, avoiding generic messages and increasing conversion and satisfaction rates, while keeping customers informed about order status. Implement automations configured for different stages of the customer journey, use segmented campaigns for specific audiences, and integrate with the Wix platform for data synchronization and automated triggers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use segmented audiences to send more relevant campaigns, such as new customers, at-risk customers, inactive customers, recent buyers and top customers
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation to notify about order cancellation
This step keeps service, sales, campaign or support connected to the conversation history.
04
Recuperação automática de carrinhos abandonados
This step keeps service, sales, campaign or support connected to the conversation history.
05
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
06
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
07
Targeted bulk campaigns for specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Segmentation is essential to avoid generic communication and increase relevance
Automation reduces manual work and speeds up support
Keeping customers informed improves experience and trust
Integration with e-commerce platform makes synchronization and triggers easier
Expand detailed targeting to audiences such as new, inactive, and at-risk customers, and explore additional automations for support and assessment to further strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.