Intelligent automation to recover carts and encourage first purchases

Papillon Semijoias uses automations and segmentation to improve communication and engagement with customers.

Jewelry and semi-jewelry Marketing automation Recuperação de carrinho Segmentation Automatic messages WPP Marketing

Summary: Helps recover sales opportunities, reduces manual work for support teams, keeps customers informed about their orders, and creates an efficient repurchase cadence that strengthens relationships with the target audience.

A feature connected to the customer's real workflow.

Papillon Semijoias is a brand focused on gold-plated 18k, 925 silver or rhodium-plated semi-jewelry, offering hypoallergenic and personalized products aimed at women interested in high-quality, customized accessories. It operates on an e-commerce platform integrated with WPP Marketing to optimize communication and sales. Improve the customer experience and increase conversion through automated messages that recover abandoned carts, encourage first purchases and keep the customer informed about order status.

Use configured automations to send segmented messages, such as cart recovery after 60 minutes, first-purchase incentives for interested customers, automatic confirmation of approved orders, pending payment reminders, and shipping updates with tracking. Segmentation avoids generic communication by directing messages to specific audiences with tags.

01 Abandoned cart recovery

02 Incentivo à primeira compra

03 Automatic shipping and tracking update

04 Confirmação automática de pedidos

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure communication with customers is relevant and timely, avoiding generic messages that may be ignored, while recovering lost sales from abandoned carts and encouraging repeat purchases in a competitive semi-jewelry market. Implement specific automations and detailed segmentation via tags to send personalized messages based on customer behavior, integrating order confirmations, payment reminders, shipping updates, and incentives for first purchases.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First-purchase incentive Atualizacao de envio Payment pending Confirmacao de pedido Customer segmentation

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Payment pending

reminds customers about orders not yet paid

Active automation

Confirmacao de pedido

automatically confirms approved orders

Active automation

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

Automatic sending of messages to customers who abandon cart after 60 minutes The company quickly understands where WhatsApp fits into the journey.

Encouragement messages for customers who have shown interest but haven't purchased yet This step keeps service, sales, campaign or support connected to the conversation history.

Automatic confirmation for approved orders This step keeps service, sales, campaign or support connected to the conversation history.

Reminders for pending payments This step keeps service, sales, campaign or support connected to the conversation history.

Shipping and tracking updates to keep the customer informed This step keeps service, sales, campaign or support connected to the conversation history.

Tag-based segmentation for specific audiences to avoid generic communication This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation is essential to avoid spam and increase message relevance

Automation reduces manual work and speeds up communication

Keeping the customer informed throughout the entire purchase process improves the experience

Recovering abandoned carts is an effective strategy to increase conversion

Expand the use of segmentation for repurchase and product review campaigns, and explore new automations for support and ongoing retention.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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