automatically welcome new customers with message
Active automationPersonalized engagement and automations that keep customers connected
Tanti Store uses automation and segmentation for effective communication and customer loyalty among pet lovers.
Summary: Helps recover sales opportunities, reduces manual work with automatic communication, keeps customers informed about order status, and creates cadence for repurchase, strengthening the relationship with the pet lover audience.
A feature connected to the client's real routine.
Online store specializing in pet products, offering a wide variety of items such as clothes, accessories, beds, hygiene products, medications, and food, focused on convenience for pet owners and lovers. Ensure personalized and efficient communication with customers, increasing engagement, reducing cart abandonment, and stimulating repurchase.
Use of automations configured to welcome new clients, recover abandoned carts, encourage first purchase, update on shipping, remind pending payments, and confirm orders. Segmented campaigns prevent generic messages by targeting specific audiences such as new customers, at-risk, inactive clients, and recent buyers.
01
Abandoned cart recovery
02
Personalized communication
03
Redução de trabalho manual
04
Continuous engagement
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep the customer engaged and informed in a competitive market, avoiding generic communications that can be perceived as spam and reducing cart abandonment. Implementation of automations and segmentation via WPP Marketing, with personalized messages for different audiences and moments in the purchase journey, integrated with the e-commerce platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Cart Created: recurring use
Recent use: Welcome: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação de mensagens para diferentes etapas da jornada do cliente
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation via tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Envio de mensagens personalizadas para evitar spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Monitoring and adjusting campaigns according to behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação aumenta a relevância da comunicação
Automação reduz esforço manual e aumenta eficiência
Personalized communication strengthens customer relationships
Integration with e-commerce is essential for real-time updates
Enhance segments based on purchasing behavior and explore new automations for post-sale support and evaluation, extending the customer lifecycle.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.