Integrated automation for segmented, efficient communication

SINDROME uses automations and segmentation to improve customer communication and experience.

Marketplaces and multi-brand stores Automação Segmentation Recuperação de carrinho Order confirmation Order cancellation

Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed about orders, and creates an efficient communication cadence.

A feature connected to the customer's real workflow.

SINDROME is a currently suspended multibrand online store that uses the integrated ecommerce platform to manage automated communication with its customers. Improve customer relationships through targeted automated messages, ensuring relevant and efficient communication.

Message automation for welcome messages, abandoned cart recovery, order confirmation and cancellation, first-purchase incentives, and shipping updates, with tag-based segmentation for distinct audiences.

01 Abandoned cart recovery

02 Segmented and personalized communication

03 Redução de trabalho manual

04 Automatic order status update

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customers informed and engaged without generic communication, reducing manual work and avoiding lost sales opportunities. Implement integrated automations with segmentation that send personalized messages based on customer behavior and order status.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Order cancellation Recuperacao de carrinho abandonado First-purchase incentive Atualizacao de envio Confirmacao de pedido Customer segmentation

Welcome for new customers

welcomes new customers with an automatic message

Active automation

Order cancellation

notifies customers about cancellations and opens the way for support

Active automation

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Active automation

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

automatically confirms approved orders

Active automation

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

Envio automático de mensagens de boas-vindas para novos clientes The company quickly understands where WhatsApp fits into the journey.

Abandoned cart recovery with targeted messages This step keeps service, sales, campaign or support connected to the conversation history.

Order confirmations and cancellations communicated automatically This step keeps service, sales, campaign or support connected to the conversation history.

First-purchase incentive via messages at the moment of interest This step keeps service, sales, campaign or support connected to the conversation history.

Shipping update to keep customers informed This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentação evita comunicação genérica e melhora engajamento

Automation reduces operational load and speeds up communication

Ecommerce integration is essential for real-time updates

Personalized messages increase campaign efficiency

Reactivate the store to resume operations, expand the use of targeted campaigns, and explore new automation features to increase engagement and repeat purchases.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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