WPP Marketing
Plans
Clients
Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Integrated automation for segmented and efficient communication

SINDROME uses automations and segmentation to improve communication and customer experience.

Marketplaces and multi-brands Automação Segmentation Recuperação de carrinho Order confirmation Order cancellation

Summary: Helps recover sales opportunities, reduces manual team work, keeps customers informed about orders, and creates an efficient communication cadence.

A feature connected to the client's real routine.

SINDROME is a multi-brand online store currently suspended, which uses an integrated e-commerce platform to manage automated communication with its customers. Enhance customer relationships through segmented automatic messages, ensuring relevant and efficient communication.

Automation of messages for welcome, abandoned cart recovery, order confirmation and cancellation, first purchase encouragement, and shipping updates, with segmentation by tags for different audiences.

01 Abandoned Cart Recovery
02 Segmented and personalized communication
03 Redução de trabalho manual
04 Automatic order status updates

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customers informed and engaged without generic communication, reducing manual work and avoiding lost sales opportunities. Implementation of integrated automations with segmentation that send personalized messages according to customer behavior and order status.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Order cancellation Recuperacao de carrinho abandonado First purchase incentive Atualizacao de envio Confirmacao de pedido Customer Segmentation
Welcome for new clients

automatically welcome new customers with message

Active automation
Order cancellation

notifies customers about cancellations and opens support channels

Active automation
Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Active automation
First purchase incentive

Stimulates the customer when they show interest

Active automation
Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation
Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
Envio automático de mensagens de boas-vindas para novos clientes The company quickly understands where WhatsApp fits into the journey.
02
Recovery of abandoned carts with specific messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic notification of order confirmation and cancellation The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Encouragement of first purchase through interest-based messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Send shipping updates to keep customers informed The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentação evita comunicação genérica e melhora engajamento

Automation reduces operational load and speeds up communication

Integration with e-commerce is fundamental for real-time updates

Personalized messages increase campaign efficiency

Reactivate the store to resume operations, expand segmented campaign use, and explore new automation features to increase engagement and repurchase.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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